by Josh Bersin
LinkedIn: Professional Social Network – Today Focused on Job Seekers and Recruitment
Facebook: A True Social Platform
Two Very Different Companies
While many of the financial analysts compare these companies against each other, they are really very different. LinkedIn is much more of a corporate business and professional tool (today) – which has proven itself in the world of corporate recruiting. The company has the potential to grow exponentially in this market and leverage its growing “skills and content” database to become an even more valuable tool for businesses. While LinkedIn is a platform company like Facebook, its target market is different and today the company is focused on the needs of professional job seekers and recruiters.
Facebook is a communications platform for many applications, offering innovative companies like BranchOut the opportunity to create new business models in the corporate market. If you invest in Facebook you are investing in an infrastructure company like Google or AT&T – one with a great network with many new applications yet to appear.
Extracted from Forbes (https://www.forbes.com/sites/joshbersin/2012/05/21/facebook-vs-linkedin-whats-the-difference/#16a669106af5)